Program

People do not want to be a manipulated victim of content which does not interest us and does not improve our standard of living, especially if this is happening at such a time and in such a way that it degrades us as humans. Consequently, space and time have been opened for content marketing. What have been our key milestones so far? Which changes will affect the development of communication the most when artificial intelligence bridges the gap between technology and content?

Please meet the future of communication par excellence.  

While many companies haven’t gone through digital transformation yet, there’s already a new wave starting, eager to know how the world of artificial intelligence will look. Peter will talk about key features of the company focusing on artificial intelligence and what this means for content marketing.

This is a trend that simply needs to be followed. 

Red Bulletin is a magazine which set an example to many editors. It’s been coming out monthly for the past 11 year and is translating the values of Red Bull into top-notch stories for millions of readers in multiple languages. Alexander will show how to prosper outside the frame of the ordinary printed magazine.

This lecture is for everyone who creates and publishes corporate and internal media.

We are witnessing the growing power of insights obtained through data analysis of large datasets involving streams of texts, sensors, internet of things and semantic technologies. This may sound very abstract at the first glance but when we apply data analytics on real-world problems in business settings, all becomes more understandable.

For all that are looking to be a step ahead.

How do series makers manage to get people to watch their content for a long time? And why do we have the greatest difficulty in marketing finding a loyal audience for our story? For answers, let’s go to a place where content is the product and where people know how to build and maintain an audience.

Let’s go to Hollywood.

Stories, content, storytelling, content approaches, superb articles, great publications…you already have all of that, right? But are you sure that what you’re doing is truly excellent? Who even gets to decide what good content is and what isn’t?

Let’s start at the beginning and ask ourselves what quality, relevance and effectiveness even mean in communication? 

What do we need to know about Generation Z and what do we need to understand in order to communicate with them successfully and advertise to them? Generation Z despises classic ad displays, and therefore some careful consideration about how to address them is more than reasonable. Timothy offers a solution: the so-called advertainment, an advertisement combined with entertainment.

It was successful with clients such as McDonald’s, Deliveroo and even the British government. Yo!

When refrigerators speak: Chatbox and Bosch’s strategy for content marketing.

Going for gold: Creating a business for an Olympic champion

Modern Robin Hoods have begun to realize their mission: let communication become 100% sincere and serious. Björn will, through good and (very) bad examples from practice, show how communicators nowadays must be coordinated with the messages from their company, sincere towards their audience, and simultaneously follow their intuition.

This applies to each decision, even the smallest one.

Star Trek, Frankenstein, Knight Rider and The Truman Show are only a few of the movies that have, in our youth, foretold the future as we live it today. And how right they were! The past got ahead of us and predicted many actual technological, medical, mobility and media achievements.

What kind of a movie could we record today to show all what’s waiting for us in the coming (communication) years?