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2019

Program

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07:30 - 08:30

Acceptance of accreditations, morning coffee and eggs for breakfast

08:30 - 09:00

Igor Savič

An expert with creative and strategic answers to communication challenges

Ljubljana, Slovenia

Introductory greeting

HAPPY BIRTHDAY POMP FORUM

People do not want to be a manipulated victim of content which does not interest us and does not improve our standard of living, especially if this is happening at such a time and in such a way that it degrades us as humans. Consequently, space and time have been opened for content marketing. What have been our key milestones so far? Which changes will affect the development of communication the most when artificial intelligence bridges the gap between technology and content?

Please meet the future of communication par excellence.  

09:00 - 09:45

Joe Pulizzi

Founder of the leading educational organisation for content marketing

Cleveland, Ohio, USA

Main lecture

20 YEARS OF CONTENT MARKETING

Long-time comprehensive experiences in all areas of the world of content are wealth and capital that hardly anyone has. One of those few people is Joe, who is known as a global legend and is a synonym for content marketing, and now he is going to share his precious knowledge and advice exclusively with us.

This is for all true communicators who wish to know more.  

09:45 - 10:15

Peter Krmpotic

Experienced product manager who honed his entrepreneurial skills in Silicon Valley

San Francisco, California, USA (originally from Germany)

RELEVANCE OF ARTIFICIAL INTELLIGENCE

CONTENT MARKETING IN THE WORLD OF ARTIFICIAL INTELLIGENCE

While many companies haven’t gone through digital transformation yet, there’s already a new wave starting, eager to know how the world of artificial intelligence will look. Peter will talk about key features of the company focusing on artificial intelligence and what this means for content marketing.

This is a trend that simply needs to be followed. 

10:15 - 10:45

Socializing with coffee, nuts…and (new) colleagues

10:45 - 11:15

Alexander Macheck

Editor and specialist in adapting content to specific markets

Vienna, Austria

TOP CONTENT

A PEEK BEHIND THE SCENES OF RED BULLETIN

Red Bulletin is a magazine which set an example to many editors. It’s been coming out monthly for the past 11 year and is translating the values of Red Bull into top-notch stories for millions of readers in multiple languages. Alexander will show how to prosper outside the frame of the ordinary printed magazine.

This lecture is for everyone who creates and publishes corporate and internal media.

11:15 - 11:45

Prof. dr. Dunia Mladenić

Expert in IoT and AI

Ljubljana, Slovenia

ARTIFICIAL INTELLIGENCE, DATA, MARKETING

Artificial Intelligence in Marketing Communication

We are witnessing the growing power of insights obtained through data analysis of large datasets involving streams of texts, sensors, internet of things and semantic technologies. This may sound very abstract at the first glance but when we apply data analytics on real-world problems in business settings, all becomes more understandable.

For all that are looking to be a step ahead.

11:45 - 12:15

Timothy Armoo

Pioneer in communicating with Millennials and Generation Z

London, Great Britain

GENERATIONAL

HOW TO WIN THE HEARTS OF GENERATION Z

What do we need to know about Generation Z and what do we need to understand in order to communicate with them successfully and advertise to them? Generation Z despises classic ad displays, and therefore some careful consideration about how to address them is more than reasonable. Timothy offers a solution: the so-called advertainment, an advertisement combined with entertainment.

It was successful with clients such as McDonald’s, Deliveroo and even the British government. Yo!

12:15 - 13:15

Lunch over the city

13:15 - 13:45

Nenad Senić

Internationally recognised editor and die-hard print media lover

Ljubljana, Slovenia

RELEVANCE OF THE CONTENT

DO YOU (REALLY) KNOW WHO YOU’RE WORKING FOR AND WHY?

Stories, content, storytelling, content approaches, superb articles, great publications…you already have all of that, right? But are you sure that what you’re doing is truly excellent? Who even gets to decide what good content is and what isn’t?

Let’s start at the beginning and ask ourselves what quality, relevance and effectiveness even mean in communication? 

13:45 - 14:15

Kelly Hungerford

Digital strategist and marketing technology advisor

Lausanne, Switzerland (originally from California)

DIGITALIZATION

MODERN COMMUNICATOR: A GUIDE FOR THE TRANSFORMATION OF TEAMS

Digital transformation is a process which requires a set of multiple skills and knowledge, from software technology, company management, employees and brands, to the development, marketing and communication of products or services. Is the goal to optimize and automate processes, or is anything else hiding behind this?

Kelly claims that digitalization hasn’t said the last word yet. Would you agree? 

14:15 - 14:15

C3 – PRESENTATIONS OF THE FOUR HOTTEST COMMUNICATION EXAMPLES

14:15 - 14:30

Patrick Amor

Creative director, who conceptualised many successful media challenges

Stuttgart, Germany

C3 – PRESENTATIONS OF THE FOUR HOTTEST COMMUNICATION EXAMPLES

CASE STUDY: BOSCH

When refrigerators speak: Chatbox and Bosch’s strategy for content marketing.

14:30 - 14:45

Karsten Krämer

An experienced director who deals with the true connection between content and commerce

München, Germany

C3 – PRESENTATIONS OF THE FOUR HOTTEST COMMUNICATION EXAMPLES

CASE STUDY: TELEFÓNICA

How content creates business.

14:45 - 15:00

Franzis Heusel

The driving force that recognises opportunities for development in companies and agencies

Berlin, Germany

C3 – PRESENTATIONS OF THE FOUR HOTTEST COMMUNICATION EXAMPLES

CASE STUDY: GERMAN SPACE ASSOCIATION

Space on Earth: Effective social media of the German Space Association.

15:00 - 15:15

Michael Doukanaris

Skilled expert, who has mastered the management of many complex projects simultaneously

London, Great Britain

C3 – PRESENTATIONS OF THE FOUR HOTTEST COMMUNICATION EXAMPLES

CASE STUDY: JENNIS FITNESS

Going for gold: Creating a business for an Olympic champion

15:15 - 15:45

Refreshment on the terrace

15:45 - 16:15

Björn Owen Glad

Teacher, mentor and creator in a constantly changing marketing world

Stockholm, Sweden

COMMUNICATION HONESTY

BEING HONEST: HOW YOU CAN ACCEPT THE TRUTH AND BECOME A HERO

Modern Robin Hoods have begun to realize their mission: let communication become 100% sincere and serious. Björn will, through good and (very) bad examples from practice, show how communicators nowadays must be coordinated with the messages from their company, sincere towards their audience, and simultaneously follow their intuition.

This applies to each decision, even the smallest one.

16:15 - 16:45

Primož Inkret

Specialist in the development of modern communication tools and online solutions

Ljubljana, Slovenia

BACK/FORWARD

BACK TO THE FUTURE

Star Trek, Frankenstein, Knight Rider and The Truman Show are only a few of the movies that have, in our youth, foretold the future as we live it today. And how right they were! The past got ahead of us and predicted many actual technological, medical, mobility and media achievements.

What kind of a movie could we record today to show all what’s waiting for us in the coming (communication) years?

16:45 - 17:00

SURPRISE GUEST. Hail Mary and healthy ... communication. Honest, direct, pleased and happy. Working the creator’s job, the first teller of stories, which have been topical for more than two thousand years. Everyone knows them, even if we are not a part of this enormous target group. Don’t worry, we’re not going to pray.

17:00 - 00:00

LIVELY TENTH BIRTHDAY PARTY. Music, bubbles and everything we’re going to come up with till then.

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