JOIN OVER 3,800 COLLEAGUES AND SUBSCRIBE TO OUR E-NEWSLETTER,
WHICH PROVIDES ALL DETAILS ABOUT THE POMP CONFERENCE
AND ADVICE AND EXAMPLES FROM THE WORLD OF CONTENT MARKETING.

About POMP

POMP last six years at a glance
What others say about POMP?

Speakers

 
 

Agenda

9:00 am –
9:20 am

NEW CONTENT MARKETING

When it seemed like we had an understanding of content marketing, new dimensions opened up. Why does it pay off to consider this?
Igor Savič, PM, poslovni mediji, SLOVENIA
9:20 am –
10:10 am

HOW CLOSE ARE YOU TO THE FUTURE? A NEW WAY OF LOOKING AT CONTENT MARKETING

The transformation of communications departments both within companies and organizations and externally. What will the new type of person, and their competences, be like? What kinds of processes and technologies will make up the communications departments of the 21st century? Why can we not afford to avoid or overlook this?
ROBERT ROSE, CONTENT MARKETING INSTITUTE, USA
10.10 am –
10.50 am

REAL CREATIVITY IS STRATEGIC CREATIVITY

Content, creativity, strategy, new technologies, design, linking – why is it necessary to understand and creatively link all perspectives and how can we widen our view? LUKAS KIRCHER, C3, CREATIVE CODE AND CONTENT, GERMANY
10.50 am –
11.15 am

Treat your taste buds with coffee and snacks!

11.15 am –
11.40 am

AGENCY + CLIENT = PARTNERSHIP

What is necessary to understand and bear in mind in order to maintain a solid and effective partnership that provides excellent communication results? SEAN KING, SEVEN, GREAT BRITAIN
11.40 am –
12.05 pm

Case study: FUJITSU – HOW A CONTENT PORTAL REAPS GLOBAL SUCCESS

What does it mean to have quality, uncompromisingly relevant content? And how is that the key to reaching even more demanding target groups? KENNY MACIVER, I – GLOBAL INTELIGENCE FOR THE CIO, GREAT BRITAIN
12.05 pm –
12.30 pm

Case study: ŠKODA – A COMPREHENSIVE LOOK IN PRACTICE – CONTENT AND DIGITAL

Possibilities and new opportunities of integrated content marketing are endless and, what’s even better, actually work (= sell)! BOŠTJAN SUKIČ, PM, POSLOVNI MEDIJI, SLOVENIA
12.30 pm –
12.55 pm

Case study: KRKA NATIONAL PARK: TOURISM − MOBILIZE USERS AND YOU WILL GET GOOD CONTENT

We all know that producing quality content is difficult and expensive. How was this done with the help of mobilized users in the case of Croatian tourism (Zakaj Hrvaška, Krka National Park, Valmar, Barve Istre, etc.)? ANA PENOVIĆ, JASNO I GLASNO, CROATIA
12.55 pm –
13.45 pm

ORANGE TIME – culinary recharge on the terrace

13.45 pm –
14.15 pm

EFFECTIVE TACTICS OF CONTENT MARKETING FOR THE ENTIRE SALES FUNNEL

About the strategic and practical direction in which all parts of your organization should be headed. NOZ URBINA, URBINA CONSULTING, SPAIN
14.15 pm –
14.45 pm

“NATIVE ADVERTISING”: THE QUALITY OF CONTENT IS KEY

Why is the role of native advertising more and more important? Where is its place within the overall strategy of content marketing? Where are the traps and dangers and how should you start? JESPER LAURSEN, NATIVE ADVERTISING INSTITUTE, DENMARK
14.45 pm –
15.05 pm

IT’S NOT IMPORTANT WHERE THE BALL IS, BUT RATHER WHERE IT’S GOING TO BE

The trends of contemporary content and strategic marketing that will make your day at the office tomorrow different. PRIMOŽ INKRET, PM, POSLOVNI MEDIJI, SLOVENIA
15.05 pm –
15.35 pm

THE MOMENT OF TRUTH: YOU AND INTERNATIONAL EXPERTS IN CONTENT MARKETING

Register and have top international professionals answer your questions, be they general or, even better, more detailed. Hint: focus on your own marketing challenges, doubts, or problems – the answer might open up a whole new story for you!
Available to answer your questions will be: Robert Rose, Lukas Kircher, Sean King, Noz Urbina, Jesper Laursen – Nenad Senić, meanwhile, will be dealing will (dis)order in the venue. Please send your questions (including information about yourself) to pomp@p-m.si – 10 participants will be selected to receive this one-time, unique advice from a leading professional.
15.35 pm –
16.00 pm

Surprise guest

16.00 pm –
17.00 pm

POMP AWARDS CEREMONY

Introductory report of the expert jury and naming the winners
17.00 pm –

After party:

POMP'N'ROLL in the fantastic atmosphere of the café Drama Kavarna (SNG Drama Ljubljana)

Participants

 

Partners