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Predavatelji 2018

 
 

Agenda 2018

7.30-8.30

Accreditation pick-up, morning coffee and breakfast for sporty people

8.30–9.00

Welcome greeting

IGOR SAVIČ & PRIMOŽ INKRET, PM, POSLOVNI MEDIJI, Slovenia

WELCOME TO THE MODERN ECOSYSTEM OF COMMUNICATION

How to create useful and beneficial content or media, how to build understanding and respect with users and the right way to utilize new technologies - is this content marketing?
9.05–9.50

Main lecture

RON TITE, CHURCH+STATE, Canada

THE DEATH OF CONTENT MARKETING. THE RISE OF CONTENT MARKETERS

The worlds of content and advertising have now been unified. Everything's an ad. Everything's content. This humorous and insightful keynote presentation will outline the simplified approach content marketers must learn and the traits they must embrace to be successful.
9.55–10.20

The newest trends in the automobile industry

CHRISTIAN STEIN, SEAT S.A., Spain

HOW EDITORIAL CONTENT CAN CONTRIBUTE TO A GLOBAL COMMUNICATION STRATEGY

Content marketing or marketing content? A new way to tackle content to increase earned visibility. How is content done at SEAT and how do they measure their success?
10.25–10.55

Digital design

DUŠAN STRAKA, C3, CREATIVE CODE AND CONTENT, Germany

THE CLIENT'S TIME IS PRECIOUS. HOW THE DIGITAL TRAIN ONBOARD PLATFORM HAS BECOME A VALUABLE TOUCHPOINT FOR DEUTSCHE BAHN

Dušan is going to show a website-prototype of the "ICE-portal", an info- and entertainment portal which is offered by Deutsche Bahn in its fleet of high-speed trains. The prototype shows a lot of content marketing touchpoints through the eyes and understanding of the leading European content marketing agency. It's not about content only - it's about a holistic content experience approach.
10.55–11.20

Coffee, nuts and our people

11.25–11.50

Digitalized: Technology

URBAN PFEIFER, PM, POSLOVNI MEDIJI, Slovenia

CONTENT OR TECHNOLOGY, WHICH CAME FIRST? YOU DECIDE! LIVE!

We often feel that technology is overtaking us, don't we? Or is it that content is overtaking technology? This interactive lecture will be led by a technology geek who will guide you through the relevant data and studies so that you can make your own decision. Vote live to decide which of the two topic proposals you'd like to listen to.
11.55–12.25

€ € €

MICHEL LIBENS, PROPAGANDA, BELGIUM

THERE IS NO RED BULL IN BELGIUM AND SLOVENIA: SMALL BUDGET CONTENT MARKETING

By now, we all know the big and juicy content marketing examples of Red Bull, Lego, American Express, Marriot, etc. But what if you're a marketer in a smaller country? What if your budget is tight? What if your staff is limited? Michel will try to explain how, in fact, content marketing is a blessing for companies with smaller budgets.
12.30–13.55

Lunch at the top of the city

14.00–14.30

Content and ethics

LAZAR DŽAMIĆ, Faculty of Media and Communication, Serbia

FOUR HORSEMEN OF THE DIGITAL ETHICAL APOCALYPSE

We all talk about commercial success, but we rarely talk about the ethical sides of content. And there are at least four big ones wreaking havoc on our media, social and political landscape. This talk explains what they are and why we should be mindful of them.
14.35–15.20

Research perspectives

REBECCA LIEB, KALEIDO INSIGHTS, USA/Greece

GLOBAL CONTENT STRATEGY: THIS IS GOING TO BE BIG!

Enterprises are still in the early stages of integrating content strategy as a discipline, not only into the marketing mix, but also into operations and technology. This session will examine the specific challenges of creating an effective (global) content marketing strategy, as well as best practice recommendations. It is based on interviews with global content executives.
15.25–15.55

New and important

LUKAS KIRCHER, C3, CREATIVE CODE AND CONTENT, Germany

DIRECT TO CONSUMER BRANDS, THE NEXT WAVE OF CONTENT MARKETING

The world's biggest companies are freaking out because of those who are based on D2C. But what is that? And why should you hear about it too? You'll get all the answers at POMP Forum.
16.00–16.25

The truth

MIKEY MOOGUIRE, WUNDERGROUND MUSIC, Ireland

A TRUE STORY ABOUT FAKE NEWS

To lie means to...
16.30–16.55

Inspiring - SURPRISE GUEST

  

EXTRAORDINARY VISIONS

Images of the world are imagined in uncountable ways. And each of them is bringing with it a unique story. But which one is the most reliable?
17.00–17.45

Award ceremony - NAGRADE POMP

19.00-

Party time!

Participants

 

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