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About POMP

POMP last seven years at a glance
What others say about POMP?

Speakers

 
 
 

Agenda

8.00–8.30

Picking up accreditations, morning coffee and warm croissants

8.30–8.50

Initial greeting

Igor Savič, PM, POSLOVNI MEDIJI, SLOVENIA

NEW COMPARATIVE COMMUNICATION FORMULA

Why does content marketing enable more effective solutions to communication challenges and problems that today's companies and organizations face?
8.50–9.35

Main lecture

DOUG KESSLER, VELOCITY PARTNERS, GREAT BRITAIN

DO YOU DARE TO BREAK THE RULES FOR (MORE) EFFICIENCY?

Content marketing has been successful because it is nothing like marketing. Unfortunately, it's becoming exactly what people don't like, yet again. How to communicate in a way that does not say: “Marketing! How to be the most effective?”
9.40–10.05

The latest trends

CATHERINE MASKELL, CONTENT MARKETING ASSOCIATION, GREAT BRITAIN

INDUSTRY OF COMMUNICATION SURPLUSES

Content marketing is one of the most successful corporate and media stories in the United Kingdom. The new president of the Content Marketing Association is going to present the latest trends in one of the most competitive markets in the field of content marketing in the world supported by the most efficient cases we all need to know.
10.05–10.40

Get to know each other and share first impressions over coffee and snacks

10.40–11.05

Expert's view

AJ HUISMAN, Y CONTENT, NETHERLANDS

CONTENT MARKETING THAT TRULY SELLS

B2B lecture, intended especially for everyone in service industries and others. Case studies that show how you can use content marketing to increase the portfolio of your clients.
11.10–11.35

Cross-channel stories

MARIN MAJICA, C3 CREATIVE CODE AND CONTENT, GERMANY

THE BUMPY ROAD FROM A GREAT IDEA TO A SUCCESSFUL STRATEGY

A good strategy is the basis. How to turn a great idea into an engine that drives your communication? Sometimes it takes a different kind of path in order to reach different types of customers with relevant content and to actually encourage them to take action.
11.40–12.05

Case study: Weight Watchers

HELEN RENSHAW, SEVEN C3, GREAT BRITAIN

7 SECRETS TO SUCCESS – IN KILOGRAMS

Success can be understood in different ways. At Weight Watchers they measure it in lost kilos. In the mentioned content marketing project success can also be measured in: increased sales, an increasing numbers of club members, the growing readership of their own media. How do they do it?
12.10–12.35

Native advertising

ANA PLIŠIĆ, HANZA MEDIA, CROATIA

NATIVE ADVERTISING THAT CONVINCES AND GETS UNDER YOUR SKIN

What is the role and the function of native advertising in an era when consumers, who are more and more interlinked, have all the power? How to make content for a native ad and why (should) we even do that? What can you actually achieve with it? And above all, what knowledge does this take and how much do you have to invest in it for it to be effective?
12.35–13.35

Lunch with a view

13.35–14.00

Influencer marketing

MARIJA MIJATOVIĆ, REPRESENT COMMUNICATIONS, SERBIA

WHY AND HOW TO WORK WITH INFLUENCERS

How to find and hire appropriate influencers for your project? What campaigns is influencer marketing suitable for and what can be achieved with it? All this and more with the case of Coca-Cola in the Balkans.
14.05–14.35

Corporate communications

ANDREW MARKOWITZ, KNOTCH, CITIA, USA

HOW TO GET THROUGH A CORPORATE LABYRINTH AND ACHIEVE SALES GOALS

About the development and role of content with practical case studies of corporations, where it has worked, and how to navigate around the traps of complex corporate structures to achieve greater relevance of content and digital tools.
14.40–15.10

Latest trends

DR. ANDREAS SIEFKE AND MICHAEL HÖFLICH, CONTENT MARKETING FORUM, GERMANY

BEST CONTENT MARKETING AT THE MOMENT – CASE STUDIES AND TRENDS

From video to virtual reality and content campaigns. What are currently the most important trends in the field of content marketing in Germany? Don’t miss out on the incredible case studies recognized with the highest award for content marketing in Europe.
15.10–15.30

Coffee and tea to drive the snooze away

15.30–15.55

Video

NEJC LEVSTIK, TV AND FILM DIRECTOR, SLOVENIA

ULTIMATE CONTENT-BASED VIDEO: 5 SIMPLE RULES AND HONEST ADVICE

5 key ingredients of a good content based video. These will be neither recipes nor tips, but the background stories of the production of top-notch – and above all effective – video, interesting facts and quite a few examples.
16.00–16.25

Social media

STIAN REINHARTSEN, REINHARTSEN MEDIA, NORWAY

NEW SOCIAL MEDIA: THE VIKINGS’ APPROACH, OR HOW IT IS DONE BY NORTHMEN

An incredible and extremely relevant overview of the innovative and effective use of social media, such as Snapchat, Instagram, Facebook and Musically for marketing purposes.
16.25–16.45

Comprehensive overview

PRIMOŽ INKRET, PM, POSLOVNI MEDIJI, SLOVENIA

BIG PICTURE (FOR A TINY, BUT POTENTIAL, MARKET)

To conclude, what everything said and shown means for the Slovenian market and exporters. Realistically and specifically about what content marketing can do for you.
16.45–17.00

Special guest

17.00

POMP awards ceremony and hot fun

Participants

 

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